About Us

Welcome to Honda of Altoona

Whether you're shopping for your first car, upgrading your family vehicle, or coming in for routine maintenance, our team is here to guide you with transparency, respect, and genuine care. Whether you're searching for a brand-new Honda sedan, SUV, or truck — or a reliable pre-owned vehicle — you’ll find a wide selection and a team that’s here to help, not pressure. Our knowledgeable Honda sales professionals will guide you every step of the way, making sure you find the perfect fit for your lifestyle and budget.

And when it comes to financing, we work with all types of credit and a wide range of lenders to offer flexible options that make owning your next Honda more affordable than ever. Whether you're leasing or buying, our finance experts are here to get you the best deal possible — quickly and clearly.

We’re deeply rooted in the Altoona community and committed to giving back through local partnerships, sponsorships, and charitable efforts. We believe that every sale, every service, and every smile is an opportunity to make a difference.

Our commitment doesn’t end at the sale. Our on-site Honda service center is staffed with factory-trained technicians who know your Honda inside and out. From routine maintenance to complex repairs, we use only genuine Honda parts and the latest diagnostic tools to keep your vehicle performing at its best. Need parts? Our Honda parts department is fully stocked with OEM components to support both do-it-yourselfers and in-house service. We make it easy to schedule appointments, order parts, and stay on top of your vehicle’s health — because keeping you safe on the road is our top priority.

When you choose Honda of Altoona, you’re not just choosing a dealership — you’re choosing a team that’s here for the long haul, committed to serving you and your vehicle for years and miles to come.

Visit us today at 950 Bass Pro Dr NW, Altoona, IA 50009, and you can count on us for a 5-star experience from the moment you enter our showroom.

Our Mission

We are a family-owned business committed to bettering the lives of our guests, our team members, and our communities.

Our Values

Our guests are the focus of everything we do. We always treat them warmly, with kindness and professionalism.

Team members are family. We are invested in their success by providing the tools, training, and opportunities to prosper.

We are driven to give in our communities. It’s the right thing to do.