About Us

Welcome to Honda of Altoona

At Honda of Altoona, our team is here to make every step of your automotive experience simple, helpful, and stress-free. Whether you are shopping for a brand-new Honda sedan, SUV, or truck, exploring reliable pre-owned options, or working with our finance experts, we are committed to helping you find the right fit for your lifestyle and budget with transparency, respect, and genuine care.

Our commitment continues long after the sale with Honda service, genuine parts, and support you can count on for years and miles to come. We are proud to be rooted in the Altoona community and committed to giving back through local partnerships, sponsorships, and charitable efforts. Visit us today at 950 Bass Pro Dr NW, Altoona, IA 50009, and you can count on us for a 5-star experience from the moment you enter our showroom.

Proudly part of the Gurley Leep Automotive Family, our dealership is backed by a family-owned company with a legacy of service that spans generations.

Founded in 1977 by Mike Leep Sr. and Van Gurley, the Gurley Leep Automotive Family began with a Buick dealership in South Bend, Indiana, built on a simple belief: treat people the right way and success will follow. Today, under the leadership of Mike Leep Jr. and James Leep, the company has grown to represent 20 automotive brands across 24 dealerships in five states, supported by more than 1,500 dedicated team members.

Our mission extends far beyond selling and servicing vehicles. We are committed to bettering the lives of our guests, our team members, and our communities. Whether we’re helping guests find the right vehicle, creating opportunities for team members to build meaningful careers, or investing in the communities we call home, we strive to make a positive impact every day.

For nearly five decades, generations of families have trusted us with their automotive needs. We are honored by that trust and remain committed to delivering exceptional experiences with warmth, professionalism, and genuine care.